While taking this course, I have made considerable consideration to the technology I will need to use in my small business endeavors. This RSS Feed titled How to Introduce Your Brand touches on the use of technology when introducing your brand to the public. I always considered that the videos on You Tube were taking away from business ventures, especially dealing with exercise. However, the article suggests posting samples of your work online to gain public interest. Reviewing my use of the video website, I can say that I have purchased several items thanks to seeing them online first. Individuals blog about products and their pros and cons and that helps the consumer make decisions about a purchase. Bottom line is I need to incorporate a similar marketing strategy for my ventures. I would not have considered this type of ‘free’ marketing if it were not for this blog and my RSS feed!
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